I am encountering more and more cases of large multinational sites are markets, especially dominant markets, resist hreflang implementation or being fixed as they fear it may cannibalize their traffic numbers.  This often happens due to these sites may have been around longer and/or have more authority or relevance. In […]

When we do the setup for HRFLang Builder the client will send or we will build a country and language matrix indicating all the domains and their respective country or language targeting. This client gave us the following info: Use the country locator as the primary list of country and […]

While using hreflang on a multinational website seems like a no brainer many are often faced with the need to convince management to allocate budget and/or developer resources for hreflang Implementation? We suggest the following steps to develop a business case for hreflang. The purpose of any business case is […]