Bill Hunt, Author at HREFLang Builder

May 17, 2018

Site with Most HREFLang XML Site Map Errors

Most global companies build their XML site maps dynamically from their various CMS systems. This results in the potential for numerous errors from broken pages, redirected pages, and canonical pages being added to the files. In some cases, the local market versions are not even updated after the first build. […]

May 17, 2018

Incorrect Global Canonical Tag Implementation

While attending Search Marketing Summit Sydney I was asked of the attendees to take a look at their HREFLang implementation. They had spent hours looking at it but Google still gave errors saying they did not have alternatives set. As we have identified before, one of the reasons the search engine […]

May 1, 2018

HREFLang for Regional Sites

Many sites try to cover a large area of the world with a regional site like LATM for Latin America or APAC for all of Asia. The problem is there is no country setting nor is there any provision with the HREF Language settings. What has worked for a number […]

May 1, 2018

Reducing Language Errors in Google Webmaster Tools

[Originally Posted September 9, 2015 and updated May 1 2018] If you received a notification from Google that you have language errors on your site you can correct them by identifying the source of the problem. In this screen capture below, it indicates Google found 30,100 referneces to pages mapped […]

May 1, 2018

HREFLang XML results in 200% Increase in Traffic to South American Sites

Many companies cut corners trying to cover the 19 countries and territories from Mexico into the Caribbean and down into Central and South America by lumping them into a “Latin America” go-to market strategy. This is done typically with a single regional site or by using copy and paste of […]

April 7, 2018

HREFLang Builder Wins Best SEO Tool

HREFBuilder recently won the Best SEO Tool category at the European Search Awards and wanted to share some of the key innovations that helped us with the win: Innovation 1 – Mapping and Managing Large Scale Websites For most websites using available scripts or WordPress plugins to add HREFLang tags […]

April 7, 2018

Who Should Manage Hreflang?

For any multinational company, the HREFLang element is a potent tool to ensure that the correct page is represented in the local market versions of search engines. While we have demonstrated the immense value of the HREFLang, it is not taken seriously or given the attention and respect it deserves. […]