Bill Hunt, Author at HREFLang Builder

June 9, 2021

How to Fix HREFLang No Return Tags Errors

MAY 20, 2016 BY BILL HUNT Updated: June 15, 2021 HREFLang No Return tags errors are the most common errors given by Google for HREFLang. A no return tag error simply means that one or more of your pages does nothave a recprical link back. These errors are primarily caused […]

May 20, 2021

Hreflang Challenges for International SEO

HREFLang has been said to be one of the most complex tasks in SEO. HREFlang itself is not the problem but the complexities of the sites where it is being implemented. The following are four examples of hidden challenges international SEO professionals may encounter during hreflang implementation – and how […]

May 14, 2021

Hreflang’s Biggest SEO Misconceptions

Hreflang is extremely effective for SEO when implemented correctly. Done wrong, it can be costly. Beware of these eight common hreflang implementation misconceptions. Recently, Motoko Hunt published an article about the key decisions necessary to use SEO to reach overseas markets. She offered a number of excellent tips on how […]

June 17, 2020

Leveraging OnCrawl to Eliminate URL Source Gaps

One of the biggest challenges we encounter with creating and managing HREFLang for clients is ensuring that all of the pages are mapped to their alternates. This is a two step process starting with importing all of the URL’s for the various sites and then matching them to their alternative […]

May 25, 2019

Breaking HREFLang Perfection Paralysis

We have at least 20 projects with direct clients and agencies in various stages of setup in our status tracking. Our oldest project is 19 months, and another is 15 months along, with an average from start to first phase launch taking 93 days. I took some time this […]

May 23, 2019

Do I need to use HREFLang?

Earlier this week we published a report on HREFlang Adoption report that showed nearly 40% of the most localized sites were not using hreflang elements. On Twitter I had a few people ask me to help them justify the need and/or build a business case for HREFLang. Traditional Reasons for […]

May 16, 2019

2019 Global Enterprise HREFLang Implementation Report Results

HREFLang Builder conducted an extensive review of the level of hreflang adoption by 165 of the most localized brand sites. Despite hreflang being a critical element of global SEO, we found that nearly 40% (39.4%) of these companies were not using this crucial markup in their sites. Google deployed […]

May 7, 2019

Why your Custom HREFLang Implementation Does not Work

I get a lot of emails and tweets from site owners that have implemented HREFLang on their site only to not have it work. Most of them are the contributing factors match those found by SEMRush in their 13 Most Common HREFLang Mistakes research report. Working through some of the […]