Bill Hunt, Author at HREFLang Builder

May 1, 2018

HREFLang XML results in 200% Increase in Traffic to South American Sites

Many companies cut corners trying to cover the 19 countries and territories from Mexico into the Caribbean and down into Central and South America by lumping them into a “Latin America” go-to market strategy. This is done typically with a single regional site or by using copy and paste of […]

April 7, 2018

HREFLang Builder Wins Best SEO Tool

HREFBuilder recently won the Best SEO Tool category at the European Search Awards and wanted to share some of the key innovations that helped us with the win: Innovation 1 – Mapping and Managing Large Scale Websites For most websites using available scripts or WordPress plugins to add HREFLang tags […]

April 7, 2018

Who Should Manage Hreflang?

For any multinational company, the HREFLang element is a potent tool to ensure that the correct page is represented in the local market versions of search engines. While we have demonstrated the immense value of the HREFLang, it is not taken seriously or given the attention and respect it deserves. […]