Bill is a Global Strategist with Bisan Digital has spent the last 25 years working on the websites of some of the largest multinationals, helping them maximize their reach using search engines and other digital marketing means.

Bill and his team created Hreflang Builder to help large websites reduce traffic cannibalization between market-specific websites. Bill is now focused on assisting companies to improve their Global Web effectiveness through a podcast and in-depth training modules at International Webmastery.

His superpowers are his ability to look at problems multidimensionally and see patterns in data. He enjoys solving complex problems and optimizing business processes by developing strategic centers of excellence that improve underperforming digital commerce programs at multinational corporations and uncover missed opportunities that increase sales.