August 5, 2024

Website Migrations and Hreflang Integration

Many global e-commerce sites seem to be on the annual rotation of eCommerce Platforms. Few make SEO a priority, and even fewer ensure hreflang is implemented correctly.  Last week a former consulting client reached out to me aking me if I can see why two of his market websites they […]
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June 18, 2024

Acquisition Announcement

Today, we announce that Hreflang Builder has entered into a formal agreement to be acquired by Rank Watch and their sister company, Digital Web Solutions. Hreflang Builder started as an internal solution within Back Azimuth Consulting to solve search engine result cannibalization, organic traffic misdirection, and shopping cart abandonment. It […]
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May 10, 2024

Why is Hreflang So Annoying to SEOs?

Unsurprisingly, at another Search Conference, Gary Illyes felt the wrath of frustrated SEOs toward hreflang. For the past few months, I have been working on several Hreflang-specific online courses and have spent much time understanding the reasons for this frustration and how to mitigate it.  Google is interested in alternative […]
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March 19, 2024

Why so many hreflang errors?

I am always amazed at the number of websites with major hreflang errors. Both Patrick Stox from Ahreaf’s and Dan Taylor’s recent research confirmed that most hreflang implementations are a complete disaster, with the majority of websites, 67%, having one or more errors. I have been curious about this and […]
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March 13, 2024

Finding Your Project Champion

This is the second article digging deeper into comments I received on a LinkedIn post about using a phased approach to implement hreflang. In the post, I recounted a conversation with a prospect who was stopping his hreflang project because it was too complex. I suggested not stopping forward momentum […]
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March 13, 2024

Implementing Phased Hreflang

On Monday, I posted a quick comment recapping a conversation with a prospect postponing their hreflang deployment because it was too complicated due to trying to implement 100% of the pages.  My suggestion was not to stop forward momentum but to implement a phased rollout. First, focus on where the […]
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March 13, 2024

Phased Hreflang Deployment

Last week, I received an email from a prospect saying they were postponing their hreflang project as it was deemed too complex. The project definition required them to deploy hreflang for all pages across nearly 100 market websites. Due to the complexities of their website infrastructure, the team had become […]
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