Blog - Page 2 of 9 - HREFLang Builder

January 28, 2024

Hreflang Errors Can Be prevented

Today, I was working on edits to our new Implementing Hreflang course. I ran some questions related to the challenges and benefits of each implementation method through ChatGPT to see if I missed anything. In nearly all of the responses, the challenges all pointed to the errors, and if you […]

January 23, 2024

Hreflang Link Elements vs. Link Rel= Alternate

There seems to be some confusion over these two elements. I think it is caused by the SEO community co-opting the name of the original hreflang link element for a more straightforward explanation. We originally wrote about this issue in 2016 when working with the Adobe AEM team after our […]

December 18, 2023

Managing localized blog posts for hreflang

We have had increasing requests from clients to help them deploy hreflang on their blogs. Nearly struggle with identifying and setting the alternate language versions of each post. This challenge is often found with decentralized architecture, with some setup on subdomains and others as folders and where markets do not […]

December 8, 2023

5 Reasons Your Hreflang Is Probably Broken

I had the opportunity to listen to Dan Taylor of the Salt Agency present his hreflang error research he had initially published on Search Engine Land at the International Search Summit in Barcelona. He indicated that 31% of the international websites he reviewed had hreflang errors. Based on Hreflang Builder’s […]

December 8, 2023

Free Hreflang Demystified Course

This week, we launched our new Hreflang Demystified course to increase awareness of Hreflang. The first segment of the course goes into detail (rant) explaining why we created the course. It came from many months of frustration attending conferences, reading articles, and dealing with clients and prospects. The main reasons […]

October 31, 2023

Hreflang Demystified Course

We have partnered with International Webmastery to create a series of courses related to hreflang implementation. The first of the series is Hreflang Demystified. It has been over 10 years since Google introduced hreflang elements, and it continues to be one of the most challenging and hated SEO techniques. The […]

September 13, 2023

Hreflang X-Default – How to Use X-Default Effectively

BY BILL HUNT Last Updated: September 5, 2023 The hreflang X-default option creates a lot of confusion on how and when to use it. This guide will explain its purpose and provide several scenarios for using it effectively. When used as developed, it can effectively reduce cross-market cannibalization. What is […]

September 13, 2023

How to Measure Hreflang Success

The best way to measure the success of your Hreflang deployment is to evaluate it against the reason(s) you deployed it in the first place. The most common reason to deploy hreflang is to correct an incorrectly ranking market site from another market. For example, a search in Canada returns […]