There seems to be persistent confusion about the purpose of using hreflang on your website and what it does and does not do. In this post, I will explain the purpose and why it is more critical to implement correctly than most global website owners understand. Google’s Purpose of Hreflang […]

In a perfect scenario, the organization deploys a hreflang solution for all sites within a brand family and deploys hreflang for them simultaneously.  Given the complexities of deploying hreflang at an enterprise level, most organizations should consider a phased roll-out plan focusing on where the problem is the most acute […]

Earlier this week Gus Pelogia posted a very interesting question/statement on Twitter asking if Hreflang helps with indexing. He also posted the results of a test where he stated that 93% of the previously missing pages were now indexed, and a later post indicated that they continued to be indexed […]