Blog - Page 8 of 9 - HREFLang Builder

May 1, 2018

HREFLang Fix Results in 58% Increase in Local Traffic

AUGUST 01, 2016 BY BILL HUNT Business Need: A client approached Back Azimuth with the problem that they were not ranking well AND not getting much traffic from their local markets. It was assumed that duplicate content or lack of indexation might be a problem. They put an interesting constraint […]

May 1, 2018

HREFLang Management for Regional Sites

AUGUST 02, 2016 BY BILL HUNT We first wrote about HREFLang and Regional Site Management last year when we saw a number of incorrect implementations around Asia Pacific. We have had a rash of questions as our HREFLang Checker is flagging this as a possible warning to ensure that you […]

May 1, 2018

HREFLang and Canonical Tags are not the Same Thing

AUGUST 24, 2016 BY BILL HUNT I see a number of questions and best practice posts every day that seem to think these tags are and do the same thing. They ARE NOT the same and DO NOT do the same thing. Repeat after me… they are not the same […]

May 1, 2018

HREFLang for Regional Sites

Many sites try to cover a large area of the world with a regional site like LATM for Latin America or APAC for all of Asia. The problem is there is no country setting nor is there any provision with the HREF Language settings. What has worked for a number […]

May 1, 2018

Even Great HREFLang Implementations Have Problems

SEPTEMBER 06, 2016 BY BILL HUNT At a recent Search Conference, a site was identified on Twitter as having a “Great Implementation of HREFLang tags” which just begs for someone to test it using an HREFLang Checking tool which I did. The site is a large ecommerce site with 34 […]

May 1, 2018

Are HREFLang XML Site Maps Effective?

JANUARY 17, 2017 BY BILL HUNT Over the past few days on Twitter there have been some comments on the lack of effectivness of HREFLanguage XML site maps. In my experience, having used them on over 500 different projects, they are extreamly effective when they are used correctly. I have […]

May 1, 2018

Reducing Language Errors in Google Webmaster Tools

[Originally Posted September 9, 2015 and updated May 1 2018] If you received a notification from Google that you have language errors on your site you can correct them by identifying the source of the problem. In this screen capture below, it indicates Google found 30,100 referneces to pages mapped […]

May 1, 2018

HREFLang XML results in 200% Increase in Traffic to South American Sites

Many companies cut corners trying to cover the 19 countries and territories from Mexico into the Caribbean and down into Central and South America by lumping them into a “Latin America” go-to market strategy. This is done typically with a single regional site or by using copy and paste of […]