You can use three methods to deploy HREFLang elements for your site.  Google’s hreflang documentation states the three methods are equivalent to each other, and websites should implement the most convenient method for your websites. This post presents an overview of each method and each technique’s pros and cons.  Ultimately, […]

Hreflang is commonly misinterpreted and misunderstood, creating stress and frustration for SEOs and web developers. I finally had a chance to capture some of the most common questions I get or see on social media. Nuances and misinterpretations are always lost in simple answers, so the goal is to try […]

There seems to be persistent confusion about the purpose of using hreflang on your website and what it does and does not do. In this post, I will explain the purpose and why it is more critical to implement correctly than most global website owners understand. Google’s Purpose of Hreflang […]

In a perfect scenario, the organization deploys a hreflang solution for all sites within a brand family and deploys hreflang for them simultaneously.  Given the complexities of deploying hreflang at an enterprise level, most organizations should consider a phased roll-out plan focusing on where the problem is the most acute […]

Earlier this week Gus Pelogia posted a very interesting question/statement on Twitter asking if Hreflang helps with indexing. He also posted the results of a test where he stated that 93% of the previously missing pages were now indexed, and a later post indicated that they continued to be indexed […]